← Back to the blogWhich three photos should you post after an event?EdgeIt·Nov 12, 2026 · 2 min readThe wide shot gets the whole exhibit floor in one frame. In the close-up, a man in a white cowboy hat lifts his hand as he talks, and the person across from him is listening. If you had room for one picture at the top of your recap, which would you choose? For a post about the people you met, I’d pick the cowboy hat. Even on a phone, you can tell who’s talking and who’s listening. I’d save the wide shot for second, when the reader might wonder what the rest of the room looked like. Pick the lead by finishing one sentence Try this before you open the gallery again. “Someone who missed the event would have wanted to see ___.” If your answer is how a product works, start with the person using it. If it’s how many local businesses turned up, the wide shot has earned first place. Changing the subject of the post can change which photo you choose. Here’s how I’d arrange three pictures from our photography portfolio for a post about conversations on the show floor. They’re examples of different shots you can look for in your own gallery. Give each of the next two photos a job The wide shot answers “Where are we?” Look past the faces and you can see the line of booths and the little groups forming along the aisle. That’s a good reason to include it. A second close-up of the conversation would leave the reader in roughly the same place. For the third frame, give the reader something to look at up close. In the demo photo, one person has his hand on the mouse while the other looks toward the screen, coffee in hand. If your team hosted that demo, this is where a detail from your notes would help. What did visitors ask to see? Could you link to the same feature for someone who missed it? If you only have two photos that move the story along, use two. The fourth picture of the booth can stay in the gallery. Write the caption while the details are fresh “Great conversations at our booth!” could go under any of these pictures. Say you sell scheduling software and someone asked about a last-minute cancellation. A caption for that fictional demo could read, “A customer cancels ten minutes before the appointment. At the booth, we showed how the open slot goes back on the calendar. Here’s the walkthrough we had on screen.” You’ve given someone who stayed home a reason to care. Before posting, hand your phone to a teammate who missed the event. Ask what they think the post is about. If they say “you went to a trade show” when you wanted them to remember the cancellation demo, try moving the screen photo to the front. That’s a small edit you can make before rewriting a word. Planning the next shoot? Browse EdgeiT’s event photography for examples to put on your shot list.♡LikeCommentsSort Newest firstOldest firstPost
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